JULY 2019


Purpose Tea Brings Five New Purple Tea Flavors To Market

Purpose Tea, the first brand of Ready-to-Drink (RTD) purple tea available to consumers in the United States, is launching five new flavors into the market. Ranging from Hint of Sweet with Watermelon Mint to an unsweetened version with Coconut Lime, there is an ideal option for even the most discernable palette.

Purple tea is a naturally organic and non-GMO tea variety of the common tea leaf, Camellia sinensis, and is grown exclusively in Kenya and picked exclusively by female tea pickers.  Proceeds from sales of Purpose Company’s purple teas goes towards the Kenyan female tea pickers to bolster their income and provide independence and security that is rarely offered in the region. 

“Purpose Tea is poised and positioned to make 2019 a strategic growth year. We believe the expansion of this line speaks to the demand from consumers and highlights exciting new flavor trends in the category,” says Chi Nguyen, founder and CEO of the Purpose Company. “We are aiming to work with retailers who want to provide a category breakthrough innovation in the ready-to-drink tea market and make a difference with our social impact initiative of ending female poverty. Through working together, we know we can do both.”

According to Purpose Tea, purple tea contains 15 times more anthocyanins than blueberries, and 51% percent antioxidants (compared to green tea containing 34%). Plus, Purpose Purple Tea’s Hint of Sweet products contain only sixty to eighty calories per 16 oz. bottle.

The new flavors include Watermelon Mint and Grapefruit Lime & Sea Salt. Looking for unsweetened? The new unsweetened flavors include Simply Purple; Blood Orange; and Coconut Lime.

Not only is Purpose Tea focusing on offering exciting new purple tea flavors, but in the process of refreshing their current website, social media and taking their marketing to a new level with out-of-the-store sampling opportunities, ambassador programs, recipe ideas and more…all with one mission in mind, to end female poverty across the globe.

“Every tea bottle purchased fuels a young tea picker’s future by providing access to land ownership so they can improve their lives. Our goal is audacious and powerful, just like our teas,” says Nguyen. “We’re excited about the new focus and bold mission of our company and are ready to show our retail partners the power of purple.”

Purpose Purple Teas are available at Wegmans, Market Street stores and other natural grocers in the Midwest and Texas. The brand will soon launch in other retail locations in California markets. For more information visit, purposetea.com.



Coffee Health Benefits: Cold Brew vs. Hot Brew

What type of coffee is better for your health – cold brew or hot brew? Wellness expert, Dr. Michael Roizen, weighs in.

Grabbing a morning cup of coffee can be good for your health. Coffee is known to be rich in healthful antioxidants, which are beneficial in reducing the risk of several diseases. But for those of us who enjoy a cold brew during the summer months – are we getting the same benefits? A recent study shows when it comes to antioxidants, ‘cold brew’ coffee is lacking.

“When it’s actually brewed cold, it’s not the same as iced coffee where you take hot brewed coffee and put it in a refrigerator or over ice,” said Cleveland Clinic’s Michael Roizen, M.D., who did not take part in the study. “This is actually brewed without hot water; it takes longer, and it has a little less acidity, and about 50 percent less antioxidants.”

For those who like their coffee cold, but want to hang on to those antioxidants, Dr. Roizen suggests brewing it hot and then having it over ice. He said previous research has shown the major benefits of coffee come from both the antioxidants and the caffeine. Other studies have linked coffee consumption to a reduced risk for diseases such as type two diabetes, liver disease, and heart disease.

However, as Dr. Roizen points out, if we load our coffees full of cream, sugar, syrups or whipped cream – we can wipe out all of those health benefits in a hurry.  The healthiest way to enjoy our coffee is to have it black.  He said anyone can make the switch to black coffee. He adds that it may take a week or two to get used to it, but if you can make the change, it’s the best thing for your health.  And you can even save yourself some money by skipping all the add-ons.

“You’re better off going black for your health, and for your finances, which obviously pertain to your stress level,” said Dr. Roizen. “You don’t have to have all the additives in there, black coffee is much less expensive, and if you go black, it’s much healthier for you.”

Source:  Newsroom, Cleveland Clinic


H2 Beverages Introduces Hydro Brew Teas

So, you don’t know anything about hydrogen-infused drinks?  Well you are about to be schooled from the folks at H2 Beverages.  The Texas based company, just announced new additions to its line-up of hydrogen-infused beverages. These new products will join H2Bev’s original hydrogen-infused beverages:  H2Bev Water + Vitamins;  H2Bev Water + Vitamins (lemon-lime); and Beet-Power (Water + Vitamins with a cherry flavor);  and the Hydro Shot offering enriched water and natural supplements which increase blood flow, stimulate brain function and provide energy, all with a lemon-lime flavor). 

Hydrogen Enriched Water with Vitamins can be the key to sports performance, recovery, and health. According to the company website there are clinical studies substantiate these benefits, including:

Wellness & Health Recovery Sports / Performance
    • Antioxidant
    • Anti-inflammatory
    • Anti-allergy
    • May help lower blood pressure
    • Converts radicals to water – no toxic byproduct
    • Stabilizes cholesterol levels
    • Improves skin and wrinkle disorders
    • Prevents decline in cognitive capacity
    • Improves the body’s antioxidant system
    • Helps lower excessive oxidative stress
    • Neuroprotective
    • Protects against radiation damage
    • Supports glucose homeostasis
    • Supports cognitive function
    • Prevents premature cell death
    • Helps ameliorate gastrointestinal disorders
    • Decreases lactic acid levels
    • Supports mitochondrial ATP production
    • Supports mitochondrial membrane potential
    • Supports rapid recovery
    • May prevent early fatigue
    • May prevent micro-injury
    • May prevent ROS related overtraining
    • Helps prevent soft tissue injuries
Read More
Read More
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“We continue to bring our hydrogen-infusion technology to new functional beverage categories where the effects of hydrogen can enhance the functional claims – both in terms of speed and efficacy,” declared Kurt Ruppman, Sr., H2Bev’s CEO and the company’s chief innovator.

NEW!  Hydro Brew teas are hydrogen-infused beverages that have been under development for more than one year.  “We have seen a range of benefits from Hydro Brew, including increased energy, reduced inflammation, and enhanced focus and alertness,” proclaimed Ruppman.


With an ability to infuse hydrogen at levels up to five parts per million (ppm), H2Bev expects the innovations to continue.

“We are committed to building the H2Bev brand, but we remain open to teaming with existing brands to bring hydrogen infusion to their products,” offered Ruppman.  “As an example,” continues Ruppman, “we are working with a European company to bring hydrogen-infused products under their label to their customers in Europe and the Middle East.  In August we will begin shipping them monthly container loads of hydrogen-infused beverages.” 

You can read more and buy online at www.h2bev.com



Your Espresso Pod Shouldn’t Outlive You!

Saving the earth can feel like a heavy burden, right? Remember that even the smallest changes add up to make a difference!

If you are an avid coffee drinker, why not look for ways to make your habit more eco-friendly.  Switching to a compostable coffee pod, although seemingly a small change, would greatly reduce waste in our landfills!  Woken is spearheading this movement by providing *compostable bio-capsules of premium espresso. These compostable espresso pods are worth waking up to. Switching to them will be an earth-friendly change that you will actually enjoy!

Woken’s eco-friendly pods contain diverse coffee blends varying in intensity and flavor. Choose from their three delectable flavors of premium espresso to start your morning off right and spend less than a dollar a day (each capsule is 67 cents)!

Woken Coffee is a sustainable-minded company reducing the waste and guilt that comes with single-serve espresso pods. Each Woken pod is 100% compostable and compatible with *Nespresso Original Line Machine models. These eco-friendly pods contain diverse coffee blends varying in intensity and flavor. Choose from their three delectable flavors of premium espresso to start your morning off right.

  • Arabica:  sweet and spicy all in one cup, with a citrusy finish. This medium-bodied roast is perfect for a simple shot or any way you like it
  • Lungo:  delivers a thick crema, a bitter woody aroma and a more acidic finish than the other blends
  • Vanilla: medium-bodied with vanilla and woody notes, Vanilla delivers on flavor with a thick crema and no acidity.

Not only is Woken reducing waste with their bio-capsules, but they are also mindfully using green energy to produce their product. Each stand-alone capsule is produced exclusively with energy from wind, sun, hydropower, and biogas!

For more information about Woken products, visit www.woken.coffee

* Woken Coffee is not affiliated with or endorsed or sponsored by Nespresso. Nespresso® is a registered trademark of Societe des Produits Nestlé S.A. Woken Coffee is suitable for Nespresso® OriginalLine machines, excluding professional machines and 'built-in' models.




Beauty Benefits of Tea

Sipping on the hot drink instantly brings a sense of calm to a hectic day. But did you know that you could brew a cup of tea for homemade beauty recipes?  Thanks to Dana Oliver, beauty writer at the Huffington Post, soon you will…

Teas, including green, black and red, have been used to improve the overall health and appearance of skin and hair for centuries. Rich in antioxidants and anti-aging and anti-inflammatory properties, tea is one of the most powerful grocery store staples that can be used topically. Here are eight amazing beauty benefits of tea.

1. Adds shine to dull, lackluster hair. A hair rinse using green or black tea will boost brassy and blah strands. Simply steep tea bags in boiling water for 15 minutes and allow to cool for a few hours or overnight. Pour it onto freshly-washed hair and leave on for ten minutes. Be sure to shampoo and condition afterwards to seal in the shine.

2. Soothes sunburns. Missed a spot with the sunscreen and ended up with a sunburn? Cold compresses made out of tea bags can relieve pain and reduce redness.

3. Minimizes bug bites. Love laying out in the grass, but hate mosquito bites? To take down the sting and bumps, apply a used cold chamomile tea bag directly to the area and relax.

4. Reduces puffy eyes and dark under-eye circles. Another reason not to toss out your used bags of Earl Grey. The caffeine helps to shrink blood vessels underneath the skin and eliminate darkness around the eye area.

5. Rids smelly feet odor. Strip off your shoes and socks and soak your feet in a cool solution made out of boiled tea. The tannic acid in tea is both antibacterial and antifungal, so it stops feet from sweating and smelling funky.

6. Tones and moisturizes dry skin. Spritz cool green tea onto your face (you can also apply it with a cotton ball) twice a day to draw out impurities, shrink large pores and get a healthy glow.

7. Calms skin after shaving. If your legs are itchy and red after shaving, try pressing a cool black tea bag onto your limbs. The tannins work to provide immediate relief from razor burns.

8. Enhances hair color. If you're looking for a chemical-free alternative to dyeing your hair, try using tea. Its staining properties add color to naturally blonde or brunette locks.


Stop Making Your Iced Tea with Hot Water

From how much tea to use to why fridge tea is superior to sun tea Elyssa Goldberg, contributor to bon appétit shares everything you need to know about how to cold brew and ice brew tea.

Cold Brew

“Literally you put it in a fridge with cold water,” said Elena Liao, founder of Té Company in New York and importer of Taiwanese oolongs. “The colder temperature doesn’t steep out the tannins the way hot water does, so cold-brewed tea is actually less astringent and less caffeinated.”

The method: Float the tea leaves in water and let the container sit at room temperature for about 30 minutes to an hour, then put it in the fridge overnight, about eight hours. The next morning, strain and enjoy. If you were using high-quality tea leaves, you can re-steep the next night and let it sit for longer than just overnight (so, maybe 16 hours instead of the usual eight hours). The flavor will be a little bit lighter, but you’ll still get a great cold brew.

The leaves: The best teas to use are those that are a little bit sweeter, like a light oolong, she said, adding, “cold-brewed tea comes out much sweeter than their hot counterparts.”

The math: She recommends using between one and two teaspoons of tea leaves for every cup of water and four to five teaspoons for a liter carafe or bottle. The same goes for making cold-brewed iced tea with tea bags. Putting one tea bag in a whole liter-sized pitcher of water and letting it sit overnight isn’t enough. “It’s just lightly flavored water at that point,” said Jeff Ruiz, who is responsible for the tea program at Olmsted (also formerly of the tea program at Atera) in New York. He recommends using three to four bags per liter instead. You’ll inevitably use more leaves than you would if you were brewing the same volume hot, but trust the technique.

Beyond Cold-Brew: The Ice Brew

Ruiz swears by ice brewing (also known as kouridashi-style brewing), a Japanese method of frigid cold water extraction. With this technique, the tea brews as a big block of ice melts. “The colder the water, and the longer the period that the leaf spends on the water, the more concentrated the flavor,” he said.

The method: Start with a rocks glass. Put a big ice cube at the bottom (the kind of oversized cubes you might see in a fancy whiskey rocks at a nice cocktail bar) and drizzle a few drops of water on the ice cube to trigger the melting. If you level up and want to try your hand at fruity flavors in your iced tea, try making an infused syrup, like this plum concoction in our cold brew plum iced tea.

The leaves: Kouridashi is best utilized for really special tea leaves, such as super seasonal green shincha, gyokuro, or Bao Zhong oolong.

The math: Drop between one and two teaspoons of tea leaves into the cup (on top, next to, underneath—it doesn’t matter) and let it go for 20 to 30 minutes. “If you’re having guests over, you can make a pretty cool show out of it,” he said. “Plus, you’re able to extract more without pulling too much bitterness out of it.” Strain out the tea leaves and drink. It’ll be melted enough so that you have a small volume of really awesome iced tea. Also re-steep if you have a lot of extra time on your hands and are thirsty for more tea.

If that sounds stressful and overly fussy, try this shortcut instead: Put three ice cubes in a rocks glass and add about ¼ cup of water that’s just below boiling. Add between one to two teaspoons of tea leaves, and let that steep for about six minutes. Really, that’s it.

One last thing: If you botch your batch, there are a few ways to rescue it. Too strong? Just dilute it with more water. If it all just seems too far gone, you may as well get tipsy with it. Liao’s rule of thumb: The lighter the tea, the lighter the accompanying liquor. Roasted, deeper tea goes better with rum or whiskey; oolongs and greens pair best with gin or vodka. We’re not in the business of judging a well-timed heavy pour either.

To read other stories by Elyssa Goldberg or to subscribe to bon appétit magazine, visit:  www.bonappetit.com  Click here for a special offer from bon appétit!