AUGUST 2020

 


Coca-Cola With Coffee Hits U.S. 2021—Try It Now?

Coca-Cola North America is giving some of its biggest fans the chance to refresh their coffee routine and enjoy an exclusive first sip of the brand’s top innovation of 2021.

Coca-Cola® With Coffee – which officially hits ready-to-drink coffee aisles nationwide in January 2021 – fuses the familiar, authentic taste of Coca-Cola with the rich, luxurious flavor of 100% Brazilian coffee. Three signature flavors – Dark Blend, Vanilla and Caramel – will be offered in 12-oz. cans.

Coca-Cola North America is giving some of its biggest fans the chance to refresh their coffee routine and enjoy an exclusive first sip of the brand’s top innovation of 2021.

Coca-Cola® With Coffee – which officially hits ready-to-drink coffee aisles nationwide in January 2021 – fuses the familiar, authentic taste of Coca-Cola with the rich, luxurious flavor of 100% Brazilian coffee. Three signature flavors – Dark Blend, Vanilla and Caramel – will be offered in 12-oz. cans.

“This is a truly unique hybrid innovation that will pioneer a new category we’re calling refreshment coffee,” said Jaideep Kibe, vice president, Coca-Cola Trademark, Coca-Cola North America, who said the beverage is one of the company’s most successfully tested innovations in recent years.   “Coca-Cola® With Coffee is a product that is meant to be tried,” he added. “Because when you take that first sip, you realize there's nothing quite like it... It sips like a Coke and finishes like a coffee.”

And because the peak of the summer is the perfect time for a refreshing blend of Coca-Cola and iced coffee, members of the company’s Coca-Cola Insiders Club will have the exclusive opportunity to cool down in the hottest month of the year ahead of its official launch. The beverage subscription service, which launched in December 2019, gives 2,000 “Insiders” the chance to sign up to receive some of Coke’s newest drinks and surprise swag.

Coca-Cola® With Coffee is the latest output of the company’s “lift and shift” strategy to scale successful beverage innovations from market to market via an experimental, test-and-learn approach. The product was first piloted in Japan in 2018 and is now available in more than 30 markets around the world, including Australia, Brazil, Vietnam, Turkey and Italy. Each country, and the U.S. is no different, tailors the Coca-Cola® With Coffee recipe and packaging mix to meet local tastes.

“The COVID-19 pandemic has accelerated the need for us to be more disciplined in how we launch, validate, refine and scale up big bets like this,” said Javier Meza, chief marketing officer for The Coca-Cola Company’s sparkling beverage portfolio. “We’re excited to bring Coca-Cola® With Coffee to the United States and apply learnings from so many markets that have gotten us to where we are today.”

Research shows that consumers are more open to trying new category-crossing drinks like Coca-Cola® with Coffee, which contains 69 mg of caffeine per 12-oz. serving, that push Coca-Cola into uncharted territory while staying true to its core values.

“In preliminary consumer testing, more than 80% of consumers who tried Coca-Cola® With Coffee said they would buy it,” Kibe said. “And in presentations with several of our major retailers and grocery chains, our customers would take a sip and immediately ask, ‘When can we have this?’” 

The launch is the latest creative extension of the Coca-Cola Trademark in the United States, following the recent rollouts of Coke Energy/Coke Energy Cherry, Cherry Vanilla Coke, Orange Vanilla Coke (and their zero-sugar counterparts).

“People’s taste preferences and lifestyles are changing, so we’re evolving our portfolio to meet those needs,” Meza said. “As a total beverage company, we are constantly listening to consumers and looking for ways to innovate and bring people more of the beverages they want.”

 

top


Sister Act--Tea Company Donates 20% to Nonprofit Partners

Chicago-based tea company, philanthroTEA, is changing the way consumers enjoy a cup of tea. The mission of philanthroTEA is simple: they fill your cup so that you can help fill the cups of others. The sisters, Nicole LaCross and Lauren Beers, shared “it isn't lost on us how unique our situation is. Sisters, business partners, best friends, to say that we hit the jackpot would be an understatement. We always knew that we would somehow manifest our talents to create something beautiful together and that's exactly what we did when we created philanthroTEA.”

This women-owned business donates 20% of profits from the sale of each blend to organizations who are dedicated to making our world a better place for generations to come. All loose-leaf tea blends are certified USDA organic, kosher, and non-GMO.

Their blends include:

  • anxieTEA: organic peppermint lavender, supports mental health awareness organizations
  • ecoTEA: organic caffeine-free chai spice, supports environmental organizations
  • kinderTEA: organic chamomile spice, supports pediatric cancer organizations
  • pawsativiTEA: organic peach mango black tea, supports animal welfare organizations

Each tea is associated with a particular cause--proceeds from PawsitiviTEA supports the animal shelter Felines & Canines; AnxieTEA helps a mental health nonprofit called Nostigmas; EcoTea supports the Great Lakes Alliance, a nonprofit dedicated to protecting the waters of the Great Lakes;, and KinderTea supports a pediatric cancer foundation, called Bear Necessities.

In addition to being earth friendly, the teas are also certified kosher, non-GMO, and USDA organic which results in a pure cup of tea that is consistently worth bragging about.

“We knew that no matter what direction our business ended up going, giving back to others would always be our guiding light and the heartbeat of our venture.”  In addition to eco-friendly looseleaf blends, philanthroTEA provides consumers with eco-friendly steeping accessories as well. Learn more here.  

 

top


The World’s Youngest Q Grader Launches Joven Coffee

Francesca “Frankie” Volkema, who a year ago became the world’s youngest Q Grader at just 13 years old, is launching Joven Coffee (Spanish for “young”) to support the future of the coffee industry by providing financial stability to young farmers in at-risk regions and raising awareness of the opportunities for young people in the industry.

Joven features coffees that 1) score a composite 84 or better and 2) are produced by farmers under the age of 35. Joven’s initial line will consist of two single origin coffees, one originating from a collective of young farmers in Cauca, Colombia and the other from a group of young female farmers in Burundi, Africa.

An unprecedented first for the industry, Frankie passed the “Q” at 13 years old, a highly difficult series of tests from the Coffee Quality Institute (CQI) to become the world’s youngest Q Grader. “The Q is tough, and to have a very young person like Frankie show interest in the exam and pass it was fun to see and a positive sign for our industry’s future” said Q Instructor Willem Boot. Her Q certification allows Frankie to officially evaluate and score green coffee, which in turn has a significant impact on that coffee’s price.

Frankie set out to create coffees that not only taste good, but also have a positive social impact. On a visit to Colombia with her father Tim, who owns and operates Sparrows Coffee and Schuil Coffee in Grand Rapids, Michigan, she saw firsthand the lack of young coffee farmers (average age of a Colombian farmer is 57). She decided to buy coffee from Cafinorte’s Young Coffee Producers Program, which supports 200 young people from Northern Cauca to become sustainable coffee producers. Due to the COVID-19 global pandemic’s effect on specialty coffee, it is more critical than ever for farmers to operate knowing their whole crop will sell at a sustainable price. Frankie’s commitment to Cafinorte, as an example, includes purchasing almost half of their annual harvest for Joven

Frankie later learned about seven female entrepreneurs under the age of 35 from Burundi, Africa, who formed an investment group to purchase their own coffee mill. She will source and roast coffee from these extraordinary young female farmers as well.

“These experiences – from passing the Q, to visiting Colombia and talking with young farmers, to creating my own coffee line – have been so much fun and an incredible learning experience for me” said Frankie. “I’m excited to support these farmers in Cauca and Burundi and inspire more young people to become involved in the coffee industry.”

Joven Coffee offers these blends:

COLOMBIAN CAUCA:  Rich and complex, in the cup you’ll enjoy the taste of rich milk chocolate, sweet citrus, and spring flowers.  It specifically supports and celebrates the next generation of farmers in Colombia.  $15 for 12 oz., available whole bean or ground.

BURUNDI TURIHAMWE:  Produced by a collective of seven young women entrepreneurs from the Ngozi region of Burundi.  The women from Ngozi pooled their savings to produce their first harvest and purchase a wet mill. They named their investment group Turihamwe, which means "together" in Kirundi. While these women have been in coffee farming for years, this is the group's FIRST EVER harvest. Notes of black tea, apricot, vanilla.  $18 for 12 oz., available whole bean or ground.

Learn more or make a purchase, visit Joven Coffee.

top


Now Is a Great Time to Start Sipping Peppermint Tea—Here's Why

If you're feeling anxious, try swapping your triple espresso for a cup of peppermint tea, says Melissa Kravitz Hoeffner, a writer for Real Simple Magazine.  In an online article, she shares these peppermint tea tips

Made from the dried leaves of the peppermint plant, peppermint tea is an herbal infusion with a fresh, soothing flavor. And unless it’s mixed with green, black, or white tea (check the label), peppermint tea is a caffeine-free, tea-free, zero-calorie beverage that packs in so many health benefits, it’s kind of wild that it comes in such a small package.

Peppermint tea can be enjoyed iced or hot, and a cup or two daily is the optimal amount to sip in all the health benefits, according to Lauren Cadillac, RD, CPT, and Bianca Kamhi, Certified Holistic Health Coach. Whether you’re in it purely for the fresh taste or eager to boost your digestion, ease your tension and more, here are a few added benefits to drinking peppermint tea

Calming Effects:
Some animal studies have shown that peppermint has a relaxing effect, especially on the gastrointestinal tract, demonstrating its ability to ease an upset stomach,” says Cadillac. “Peppermint has also been shown to help ease digestive symptoms of IBS such as gain, stomach pain, diarrhea, and constipation. Menthol, the active component in peppermint has been shown to help reduce headaches. Peppermint has also been shown to be a strong antioxidant and have antimicrobial and antiviral activity.” Ordering a cup of peppermint tea after a big meal? Great idea. Cadillac says you can expect digestive symptoms to improve 30 to 60 minutes after drinking peppermint tea, noting that people with heartburn or GERD may experience worsening of symptoms. 

Pain Relief:
Peppermint tea’s active ingredient, menthol, can help to relieve migraines and headaches. “The type of headaches that peppermint tea usually helps with are those that are caused by poor eating habits or daily stress,” Kamhi explains. “In these cases, these headaches typically restrict the amount of blood vessels that go to the brain, and peppermint tea has the ability to open them up, which therefore can relieve the tension causing the headache.”

Boost Immunity:
“Peppermint tea is an immune booster, due to its high levels of antiviral antibiotic properties,” Kamhi says. Therefore, sipping peppermint tea may help relieve symptoms of the common cold, thanks in part to menthol’s ability to thin out mucus and calm the increase of mucus in sinuses and the throat. “This can help you breathe better,” Kamhi says. “It can also help to get rid of bad bacterias in the upper respiratory tract, which is why it's a great immune booster.”    

Fresh Breath:
Not a gum chewer? Keep a bag of peppermint tea on hand for bad breath emergencies. “Peppermint holds a number of antibacterial properties which can kill germs in your mouth,” Kamhi says. “This, along with its pleasant and fresh smell, may help freshen your breath.” 
Swapping out water for peppermint tea? Consider sticking to just one, two, or three cups of peppermint tea per day, Cadillac suggests. “There is no caffeine so it can be consumed safely,” she says. “Individuals should just be aware of how tea makes them feel 60 minutes after consumption.”  

Here’s a great deal from Real Simple Magazine, a one-year subscription for just $10.  Click here to subscribe.

top


Falling for Pumpkin Cold Brew

This fall, STōK Cold Brew is changing everything coffee-drinkers know about the season of pumpkin spice with new STōK Pumpkin Cold Brew: a bold, #PumpkinAF take on fall's favorite flavor. To launch the anything-but-basic brew, STōK is partnering with counterculture comedian Tom Segura to create and give away limited-edition coffee tumblers from which fans can proudly sip their STōK. With more people enjoying their coffee at home, STōK Pumpkin provides the boost cold brew lovers need to kick start their fall with a new kind of pumpkin flavored coffee.

This seasonal cold brew turns the sweet and delicate pumpkin flavor caffeine-lovers know on its head. STōK puts coffee first and adds its signature spice blend for a freaking awesome taste. Not to mention, STōK Pumpkin Cold Brew has less sugar than certain other popular pumpkin spice lattes – in fact, 45% less than the leading bottled PSL (pumpkin spiced latte)*. Even die-hard cold brew drinkers may find that they "literally can't even" after the first sip!

STōK is teaming up with Tom Segura to create a one-of-a-kind coffee tumbler. Like STōK, Tom tells it like it is. Taking inspiration from the tongue-in-cheek, irreverent STōK Pumpkin packaging – which pokes fun at the hilarity of fall fanatics with phrases like "Literally Can't Even" and "OMG PSL" – the custom tumbler speaks to the seasonal cold brew's bold taste and unfiltered attitude.

"Everyone knows I do not take myself seriously at all, but I'm serious AF about cold brew coffee shaking up the most basic season," said Tom Segura, comedian. "This tumbler pokes fun at the sometimes ridiculous fall frenzy that comes with the onset of the season. So whether or not you're an all-out pumpkin fan, we created something to hold your STōK cold brew so you can take on the season."

Cold brew fans who want to get their hands on new STōK Pumpkin Cold Brew and one of the 600 custom tumblers can visit SToKPumpkinAF.com to claim**. The Tom-Segura-designed, reusable tumblers are available on a first-come, first-served basis, so die-hard fans of coffee, pumpkin spice or Tom should grab one while they're cold.

"It's no secret that people love pumpkin, and once fall arrives it's hard to ignore the frenzy that circles the flavor," said Brittney Polka, director of marketing for STōK. "STōK has always put coffee first, and our pumpkin variety is no different—starting with quality cold brew and adding our take on a delicious pumpkin spice blend gives fall a bold taste."

STōK Pumpkin Cold Brew is now available for the season at grocery and retailers nationwide at a suggested retail price of $4.99 per bottle. Please visit, STōKColdBrew.com to learn more.

*They're not naming names, but the PSL in a bottle from a market-leading mermaid has 36g sugar per 12-ounce serving, while STōK Pumpkin has 19g sugar per 12-ounce serving.

** See full rules at SToKPumpkinAF.com/rules.

top


Wize Launches Coffee Leaf Iced Tea

Wize, the Vancouver founded award-winning brand built on discovering the taste and social impact of the coffee leaf, recently launched its line of canned iced tea – the first of its kind now available across North America. The three-flavor iced tea line – featuring mango, original and grapefruit – was developed to meet consumers’ demand for a smooth iced tea that kicks high sugar to the curb. Boasting 1 gram of natural cane sugar, 35 mg of light caffeine and an all-natural ingredient list, Wize wants to shake up the beverage industry with a well-rounded iced tea that doesn’t compromise on taste.

Coffee Leaf Tea has been traditionally consumed for hundreds of years in Ethiopia and Indonesia for various reasons like "helping clear the cobwebs," "stem hunger," and as a strong anti-inflammatory agent. 

With a vertically integrated model that supports Nicaraguan coffee farmers, the Wize team set out to continue its social impact with its line extension; each can sold generates 2 minutes of employment to Wize’s coffee farmers.

“The coffee crisis has been worsening for decades, and now with COVID peaking in Latin America, it’s getting even harder to survive in this industry. Half of the coffee farmers in our region are planning on migrating elsewhere and abandoning their crops because there are no other options. Thankfully, with our innovation, we can make Coffee Leaf Tea in the off-season, and it helps keep people employed at a safe distance outdoors,” shares Enrique Ferrufino, Wize Co-founder and farmer.

The Wize Coffee Leaf Iced Tea line up – available in a 12 Discovery Pack and 24 Canned Pack – includes:

      • Grapefruit Iced Tea: real brewed arabica coffee leaves, lemon juice, cane sugar, grapefruit extract.
      • Original Iced Tea: real brewed arabica coffee leaves, lemon juice, cane sugar.
      • Mango Iced Tea:  real brewed arabica coffee leaves, lemon juice, cane sugar, Alphonso mango flavor.

Wize Iced Tea is available on Wize’s website, Amazon US, and at retailers throughout Vancouver.

top